Analysis of Social Media Exposure in Shaping the Communication Patterns of 3rd Grade Children at State Elementary School 106238 Serbananti Village, Sipispis District, Serdang Begadai Regency

Abstract

Media exposure is an activity of listening, seeing, and reading media messages and experiencing experience and attention to these messages. The social media that is currently in demand by Indonesian people of various ages is TikTok. This research was conducted to explain how social media exposure shapes the communication pattern of 3rd-grade children of SD Negeri 106238 Serbananti Village, Sipispis District, Serdang Bedagai Regency. This research employs a selected qualitative research methodology with the aim of gaining a better understanding and providing an in-depth description of the topic under investigation. The selection of informants in this research was conducted using a purposive sampling method, resulting in 12 primary informants who were third-grade students at SD Negeri 106238 in Serbananti Village. To enhance the validity of the research data by broadening perspectives, this research also involved additional informants, including student guardians, homeroom teachers, and a psychologist relevant to the research topic. The results of this research show that media exposure among 3^rd grade students at SD Negeri 106238 in Serbananti Village occurs in children who use mobile phone for 30 minutes to more than 1 hour, with varying frequencies and levels of attention. Exposure to social media in 3rd grade students of SD Negeri 106238 occurs because of the provision of access to the use of mobile phones from their parents or guardians without being accompanied by regular supervision, the communication patterns carried out by 3rd grade children of SD Negeri 106238 have different characteristics in each situation or condition, The communication patternsof these children tend to shift from one individual to another, eventually spreading throughout the group, children tend to carry out linear communication patterns in imitating peers.