The Feasibility Level and Strategy of Meliponiculture Development as an Educational Tourism Attraction in Sigar Penjalin Village, North Lombok

Aldian Safputra Pratama; Endah Wahyuningsih; Muhamad Husni Idris

doi:10.55927/mudima.v6i6.72

Authors

Aldian Safputra Pratama University of Mataram
Endah Wahyuningsih University of Mataram
Muhamad Husni Idris University of Mataram

DOI:

https://doi.org/10.55927/mudima.v6i6.72

Keywords:

Eduwisata, Meliponiculture, Development Strategy, SWOT

Abstract

Eduwisata is a recreational facility as well as an interactive learning medium for the community. This study aims to analyze the level of feasibility, identify internal and external factors, and determine the strategy for the development of meliponiculture edutourism in Sigar Penjalin Village, North Lombok. The research was conducted from March to April 2026. The level of feasibility was analyzed based on respondents' perception of the 4A aspect (Attraction, Accessibility, Amenity, and Ancillary Services). The respondents consisted of 41 primary and secondary school teachers. Internal and external factors were identified based on the results of the Focus Group Discussion involving 5 stakeholders, namely non-governmental groups, farmer women's groups, and village heads. The development strategy is determined using a SWOT Analysis. The results of the analysis showed that the average percentage value of all indicators was 82%, which means that meliponiculture is very suitable as an education. The results of the identification of internal factors obtained 9 strengths and 4 weaknesses, and external factors obtained 9 opportunities, and 5 threats. A development strategy that can be applied is the ST (Strength–Threats) strategy by utilizing the strengths possessed to deal with external threats

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