Mencuk Gesture to Sexy Alluring Fashion: Semiotics of Ronggeng Karawang
DOI:
https://doi.org/10.55927/mudima.v6i4.38Keywords:
Contemporary Fashion, Mencuk Movement, Ronggeng Karawang, Roland Barthes Semiotics, Sexy Alluring Style, AI Virtual Try-OnAbstract
This research explores the transformation of the mencuk movement a simple, spontaneous, attractive, masculine yet sensual and dynamic gesture from the Ronggeng Karawang dance (West Java, Indonesia), into contemporary fashion design with a sexy alluring style. Using a descriptive qualitative approach and Research & Development (R&D) method, data were collected through observation, in-depth interviews with cultural practitioners (including Mr. Haji Wahab, a cultural figure from Tempura Village, Karawang), and visual documentation. Roland Barthes' semiotic theory (denotation, connotation, myth) was employed to decode movement meanings, while Lamb & Kallal's FEA (Functional, Expressive, Aesthetic) framework guided the design process. AI-based virtual try-on (VTON) technologies including VITON-HD, LaDI-VTON, and TryOnDiffusion were utilized for rapid visual iteration. Findings reveal three core philosophical meanings embedded in the mencuk gesture: Power (energy, spatial mastery, courage), Beauty (fluidity, sensuality, elegance), and Fertility (creativity, natural dynamism, Sundanese women's life force). These meanings were translated into design elements: diagonal-asymmetric silhouettes (H-line, fit body, fit & flare), rhythmic draping, rice-flower motifs, macrame textures, and material combinations (jacquard, lace, organza, taffeta). The research concludes that traditional dance gestures can be systematically transposed into fashion narratives through semiotic analysis, producing culturally sensitive yet globally appealing contemporary designs. This study contributes to the growing discourse on local wisdom-based fashion innovation and offers a replicable model for translating intangible cultural heritage into tangible design artifacts.
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