Business Development Analysis with A Business Model Canvas Approach (Case Study at CV Krisindo Jaya Makmur)

Abstract

This research analyzes the business development of CV Krisindo Jaya Makmur using the Business Model Canvas (BMC) approach and formulates effective development strategy in conditions of limited capital. CV Krisindo Jaya Makmur is a general supplier company founded in 2020 and faces main challenges in limited working capital, affecting inventory capacity, demand fulfillment, and marketing. The research method uses a qualitative approach with case studies. Data collection was carried out through in-depth interviews with owners and managers, direct observation, and documentation of financial reports. The data validity technique uses source triangulation, while data analysis uses the Miles and Huberman model which includes data reduction, data presentation, and drawing conclusions. The research results show that the existing business model has weaknesses in unclear customer segmentation, undifferentiated value proposition, dependence on conventional channels, and a single source of income that is vulnerable to fluctuations. This research formulates a new BMC design that optimizes digital marketing, diversifying revenue streams, strengthening strategic partnerships, and cost efficiency through a dropship system. The research conclusion proves that limited capital can be a catalyst for business model innovation through a creative and efficient approach.