Paradigms and Perspectives in Digital Communication: A Study of Interaction Patterns and Message Interpretation in the Social Media Era

Novalia Agung Wardjito Ardhoyo; Ardan Achmad; Nurul Fadzar Sukarni; Nasrullah Kusadjibrata; Catur Priyadi; Widyarini Ridwan

doi:10.55927/mudima.v6i5.60

Authors

Novalia Agung Wardjito Ardhoyo Universitas Prof. Dr. Moestopo (Beragama) Jakarta
Ardan Achmad Universitas Prof. Dr. Moestopo (Beragama) Jakarta
Nurul Fadzar Sukarni Universitas Prof. Dr. Moestopo (Beragama) Jakarta
Nasrullah Kusadjibrata Universitas Prof. Dr. Moestopo (Beragama) Jakarta
Catur Priyadi Universitas Prof. Dr. Moestopo (Beragama) Jakarta
Widyarini Ridwan Universitas Prof. Dr. Moestopo (Beragama) Jakarta

DOI:

https://doi.org/10.55927/mudima.v6i5.60

Keywords:

Digital Communication, Individual Perspective, Digital Literacy

Abstract

Perkembangan teknologi digital tidak hanya mengubah cara manusia berkomunikasi, tetapi juga memengaruhi kerangka berpikir individu. Kerangka berpikir atau paradigma mendasari proses komunikasi manusia. Dalam konteks komunikasi tradisional, paradigma cenderung fokus pada model linear yang menekankan transmisi pesan dari pengirim ke penerima secara satu arah. Namun dalam era digital, komunikasi mengalami transformasi. Menuju paradigma yang lebih interaksional, partisipatif, bahkan konstruktif. Makna tidak sekadar ditransfer, namun dibangun secara kolaboratif melalui interaksi sosial yang dinamis dan berlangsung secara realtime. Paradigma pada konteks komunikasi digital memperluas peran individu. Dari sekadar konsumen informasi menjadi produsen dan co-creator makna. Oleh karena itu penting memahami bagaimana paradigma komunikasi berkembang pada ruang digital. Agar mudah dalam menelaah bagaimana cara kerja interaksi sosial modern.

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